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Otherwise, they get rose-colored glasses about success in the home market and presume it will equate rapidly. You discussed expecting 5070% volumes. I've even seen cases where it's just 2530% at launch.
Future Quick Casual Market Share ForecastsSo you require equity sponsors who believe in the vision and the team. Another lesson: you need to open four to 6 shops in a brand-new market within 2 to 3 years. That's pricey, however it produces vital mass, develops awareness, and validates above-store management. Without it, you remain sluggish and unprofitable.
And we were fortunate that Dallasour second marketwas also where our group lived. Having the whole group in-market to support shops, hire, and make sure culture was substantial.
People often ignore how critical group is to scaling. Our group took all the things we hated from previous jobsfeeling underappreciated, underpaid, growth-stifledand built the opposite culture here.
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