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Otherwise, they get rose-colored glasses about success in the home market and presume it will translate rapidly. You discussed anticipating 5070% volumes. That's sobering. I've even seen cases where it's simply 2530% at launch. It underscores how crucial capital structure is. Yes. A lot of small growth principles like ours rely on equity, not financial obligation.
You need equity sponsors who believe in the vision and the team. That's pricey, however it produces important mass, builds awareness, and justifies above-store leadership.
And we were lucky that Dallasour second marketwas likewise where our team lived. Having the whole team in-market to support stores, hire, and ensure culture was substantial.
Individuals frequently ignore how vital team is to scaling. How have you approached structure and scaling your group? This is something I'm actually pleased with. Our team took all the things we disliked from previous jobsfeeling underappreciated, underpaid, growth-stifledand built the opposite culture here. We highlight growth mindset and profession pathing.
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