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Otherwise, they get rose-colored glasses about success in the home market and assume it will equate quickly. You pointed out expecting 5070% volumes. That's sobering. I've even seen cases where it's just 2530% at launch. It highlights how vital capital structure is. Yes. A lot of little growth ideas like ours rely on equity, not financial obligation.
You require equity sponsors who believe in the vision and the group. That's expensive, but it develops important mass, builds awareness, and justifies above-store leadership.
Targeting High-ROI Business Investments in 2026And we were fortunate that Dallasour second marketwas also where our team lived. Having the whole team in-market to support shops, hire, and guarantee culture was huge.
Individuals typically underestimate how important team is to scaling. Our group took all the things we hated from previous jobsfeeling underappreciated, underpaid, growth-stifledand developed the opposite culture here.
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